Marketing & Client Development Manager
Wilmslow Services Ltd is seeking a commercially focused Marketing & Client Development Manager to develop marketing strategies, strengthen customer relationships, identify new business opportunities and support the continued growth of our plumbing, heating and property maintenance business.
- Location
- Wilmslow, Cheshire
- Employment type
- Full-time, Permanent
- Working hours
- 37.5 hours per week
- Salary
- Competitive, dependent on experience and qualifications
About the Role
This role combines marketing management, client relationship development and commercial business growth.
Key Responsibilities
Marketing
- Develop and implement marketing strategies.
- Plan and manage digital marketing campaigns.
- Oversee SEO, Google Ads, social media and website marketing.
- Monitor advertising expenditure and return on investment.
- Improve brand awareness and lead generation.
- Analyse campaign performance and customer acquisition.
Client Development
- Build and maintain relationships with existing and prospective customers.
- Develop relationships with landlords, letting agents, property managers, developers and commercial clients.
- Improve customer retention, repeat business and referrals.
- Support key client account management.
- Improve customer communication and follow-up processes.
Commercial Development
- Identify new business opportunities and potential markets.
- Develop commercial partnerships and maintenance contract opportunities.
- Research market trends and competitors.
- Support commercial proposals and business growth planning.
- Work with management to develop revenue growth objectives.
Management
- Manage agreed marketing and client development objectives.
- Develop marketing budgets and performance reports.
- Monitor lead generation, conversion rates and customer retention.
- Coordinate activities with office and operational teams.
- Recommend improvements to business processes and customer management.
Essential Requirements
- Relevant experience in marketing, business development or commercial management.
- Experience developing and implementing marketing or business growth initiatives.
- Strong understanding of digital marketing and customer acquisition.
- Commercial awareness and analytical skills.
- Excellent communication, negotiation and relationship-building skills.
- Ability to work independently and manage priorities.
- Experience using CRM systems or digital business tools.
- Good written and spoken English.
Desirable Qualifications & Experience
- Degree or equivalent qualification in Marketing, Business Management or a related subject.
- Experience in construction, plumbing, heating or property maintenance.
- Google Ads, SEO and website marketing experience.
- Commercial account development experience.
- Marketing budget management experience.
How to Apply
Interested in joining our team?
Please email your CV and a brief introduction to:
info@wilmslowservices.co.uk